Design Thinking for the Greater Good

We live in a world of increasingly wicked problems. Nowhere are they more evident than in the social sector. Whether we look at private or public efforts, across sectors like health care, education, and transportation, at the global or local level, organizations of all sizes and stripes struggle with thorny issues

In facing challenges both obviously large (fighting hunger and poverty, encouraging sustainability) and seemingly smaller (getting invoices paid on time, increasing blood donations, decreasing hospital patient stays), social sector innovators are deciding that design
thinking has the potential to bring something new to the conversation. They are bringing together people who want to solve a tough problem—not hold another meeting—in a world where forming a committee can be seen to count as action